The North Face, in its first-ever launches the first capsule collection with Japanese independent designer Naohiro Fujisaki, extending its Urban Exploration SS25 theme of “Urban Evolution”. Reinterpreting classic The North Face ICON pieces, while incorporating functional style with urban aesthetics and adding pops of color, the collection breaks away from traditional outdoor gear imagery to offer a new vision for boundaryless urban exploration and encourage explorers to see the city from a fresh perspective. The North Face has also partnered with artist Oscar Wang to create a physical representation of this new campaign. The “Blurred Border” immersive art installation, launching during Hong Kong Art Week, invites visitors to transcend traditional perspectives on exploration in a multisensory missive celebrating both The North Face and Hong Kong Culture.
“Blurred Border” Art Installation by Oscar Wang Lands in Hong Kong, An Immersive Sensory Experience Bridging the City and Nature
In celebration of the launch of the Urban Exploration SS25 capsule collection, The North Face and multidisciplinary artist Oscar Wang unveil “Blurred Border” — an immersive art installation that reimagines exploration in the modern age, leading viewers to explore the blurring lines between cities and nature, ground, generates a weightless and ethereal atmosphere, highlighting the collection's key design features.
The North Face “Blurred Border” Immersive Art Installation Pop-Up
Date: 22 - 30 March, 2025
Location: Level 1, Pacific Place, 88 Queensway, Admiralty, Hong Kong
Exhibition Hours: 11am - 8pm (Free entry)
*Terms and conditions apply.
The North Face launches the first capsule collection with Naohiro Fujisaki redefining the landscape of functional fashion
The SS25 collection introduces a limited-edition designer range curated by Naohiro Fujisaki. Building on The North Face’s iconic outdoor classics, the new looks blend urban aesthetics with unique design ingenuity, balancing function and style to unleash the boundless potential of functional aesthetics.
Wherever you are, never stop exploring.