Work in progress at the PYE offices
Mid-morning
‘I’m usually in the office around 9:30, working on something or other with my team, depending on the season. The fashion business is highly cyclical in terms of what happens when, and so there are periods when we’re working more on design and merchandising, others when we’re doing more around marketing, and sprinkled in always are general projects around infrastructure and the supply chain. My favourite – and what I believe to be the most important – is working on the product. A brand’s biggest promise and interaction with its customers is through its product, so it’s very important to me that we give people the best items we can. I’ve started working on more sustainable items in the last year, and this requires a lot more work with the factories as well as with our sustainability team understanding and defining what a “green” product actually entails – it’s very exciting, and I think it’s going to be really well received when we launch it next year.’
Lunch
‘I often use lunch as a way to get out of the office and see friends. Usually I’ll eat either in Central or around Pacific Place, and often I’ll drop into one of our stores to make sure that everything is up to snuff! I like to know what things are moving, to see new displays, and to just chat with everyone. And I must say, leaving the office is imperative for my sanity. I’m not really one of those people who can just work non-stop for an entire day. I need to rest my brain and think about something else.’