Equipped with cosy seating and a prime people-watching view, the space is also one that effortlessly aids connection and conversation. You could easily sit here for hours chatting and watching the world go by — which is exactly what Serene Cheng set out to achieve when she came up with the idea. ‘The whole concept came to my mind in 2020, when COVID had started,’ she says. ‘I was thinking to myself, “When the pandemic ends and everything is over, I want to create a place to reconnect with people”.’ And the simple but thoughtful doorless concept was part of that welcoming vision. ‘Sometimes in Hong Kong, when you enter a high-end luxury brand store, you feel intimidated. When you push the door, you feel like all the salespeople are watching you and following you, so there’s no door at Fleuria,’ says Serene.
It took three years for Serene’s idea to come to fruition in collaboration with business partner Celia Liu, who brings experience from the floral industry and who Serene credits as being the creative side of the operation. As for Serene, her wealth of experience stems from luxury brands and the food and beverage business. After honing her hospitality skills to the highest degree in Switzerland, she returned to Hong Kong and worked as Country Manager of CELINE, Vice President of Piaget and Managing Director of Boucheron. She fused this luxury brand background with an entrepreneurial spirit and passion for food and beverage — along with being co-owner of Ebisoba Ichigen Hong Kong, she launched Yakiniku Ushio Hong Kong in 2022. This knowledge and passion for food translates beautifully into the curation of Fleuria’s offering, which includes a decadent selection of cakes and chocolates sourced from an array of local suppliers.