4 Fresh Fashion Destinations

Brooks Brothers

Honouring the heritage of a brand and shifting the direction to a new-world order is no easy feat, but Brooks Brothers’ new creative director Michael Bastian is doing just that. The oldest clothing retailer in the US, founded in 1818, is given a fresh injection with Bastian’s steer towards athleisurewear, along with paying homage to original American sartorial references. Along with timeless tailored suits, discover a robust range of smart-casual wear for men and women with a focus on quality fabric — cue the likes of Italian wool and Supima cotton.

Fendi Men

Silvia Venturini Fendi — the only family member still working at history-rich fashion house Fendi — hasn’t just used her immense talent for accessories (she is responsible for the creating the forever-iconic Baguette bag), but she’s also a wizard when it comes to menswear. In her creative director role for menswear, she combines Fendi’s quirk with a functional practicality and a feel-good ease that modern men gravitate towards. Need proof? Step inside the new Fendi Men store at Pacific Place and discover Silvia’s Midas touch for yourself.

Sweaty Betty

A pioneer in the world of activewear, Sweaty Betty first opened its doors in Notting Hill in 1998 — back when there was a huge gap in the sports and leisurewear category. Two decades later, founders and partners Tamara and Simon Hill-Norton continue to deliver fresh injections of beautiful technical clothing into the everyday wardrobes of women. Along with plenty of neutral basics that are perfect for mixing and matching, you’ll also find high-tech fabrics that stand out for all the right reasons — think cameo prints, zigzag, star motifs and beyond.

Zegna

As one of the oldest fashion houses in Italy, with over 110 years under its belt, Zegna is a brand rich with history, design codes, and ways of creation, pioneering traditional Italian crafts and methods. Today, Alessandro Sartori, who is at the current artistic helm of Ermenegildo Zegna Group, incorporate and invigorates that history. One such example? Zegna’s signature suits, which have been deconstructed by Sartori for a contemporary-meets-classic men’s fashion update.